Sirmai Arts Marketing director Geoff Sirmai is a communications expert with 25 years experience - plus a 'hands-on' professional theatre and music background which makes him uniquely qualified to get the best result for clients' events.
Geoff's journalistic experience and profile is among the highest in the country, with some 5000 radio and 500 television appearances under his belt as broadcaster, radio presenter, television reporter and spokesperson. A former reporter on ABC-TV Investigators, senior producer in news and current affairs for the Seven Network and ABC Radio presenter, he appeared more than 100 times on the Channel 9 Today show and wrote a long-running column in the Sunday Telegraph and other publications. He is the author of the entertaining best-seller, The Confident Consumer (Allen & Unwin) and holds a BA (Hons) degree in English and Music and an MA (Hons) in Australian Drama from
And as an actor, musician and entertainer he knows what it's like behind the footlights - as well as the rigours of writing, producing and directing theatre. From his work with the Renaissance Players early music group, to decades of 'straight' theatre, musical comedy and corporate entertainment with Comic Roasts, Geoff has hundreds of stage and screen credits to his name.
In the world of arts publicity, Geoff's contacts throughout the media are second-to-none. Former media manager and spokesperson for the Australian Consumers' Association (Choice Magazine) and the NSW Health Department, Geoff established Watchdog Communications in 1999, consulting widely to government, arts, community and corporate clients.
Since establishing Sirmai Arts Marketing, Geoff and his associates have earned a reputation for elegant, economical and effective publicity on behalf of clients - always based on thoughtful strategy, not whim.
Plus a whole lot more.
Because publicity, after all, is only one piece of the marketing pie.
Read the ArtsHub interview with Geoff
Read the AussieTheatre interview with Geoff
Read the Influencing interview with Geoff
Read Geoff's article "FB is not PR" on ArtsHub
Read Geoff's OZ PR MAN blog