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Geoff Sirmai





"Geoff Sirmai has achieved excellent media results across a variety of art forms including cabaret, theatre and large-scale musical events. He's an intelligent and tenacious publicist with a flair for language and a wide range of contacts across media, community groups and online networks."
- Christopher Wynton, Manager Corporate Affairs, Sydney Opera House

 "The Festival was a major triumph in every way. The positive publicity generated for folk music and our artistic brigade was exceptional. Mounting a new festival is never easy. Our decision to go with you for publicity was one of our best decisions. I personally thank you for a job exceedingly well done."
- Warren Fahey AM, Artistic Director, Sydney Folk Festival  

"Geoff is unfailingly great to deal with, effective and efficient. He has a great feel for the independent, alternative and emerging and applies his expertise with genuine enthusiasm and care."
- Greg Khoury, Executive Producer, Century Venues

 "Geoff Sirmai is smart, professional and very customer-orientated, right up there with the best PR folk I have worked with.  He taps into places small groups like ours can’t which is incredibly helpful."
- Philip Pogson, The Marais Project

"There is no doubt the increased coverage across Sydney's media outlets has raised the profile of our theatre and we look forward to our ongoing relationship with Geoff Sirmai."
- Castle Hill Players, The Pavilion Theatre

"Geoff helped us craft a professional press release with the right angles.
Once Geoff alerted his media list, the reaction was immediate: 
amazing coverage for our event in the press and on radio.
We couldn’t have done it without Geoff's expert advice & skill."
- Naomi Dinnen, U2 Conference Australian Edition 2019

"Geoff is well known in the industry as a tireless and enthusiastic advocate for Australian musicians - warm, generous, upbeat and always reliable!"
- Bernadette Harvey, The Sonata Project

 "Once again, a smash hit - two sold out performances, 85% filled in all other shows. Due in no small part to the widespread media coverage via your efforts!"
- Jenny Wandl, Production Manager Epicentre Theatre Company

"Good God, Geoff, you're a genius, a Svengali!
We're just lucky you use your powers for good and not for evil."
- Jordan Verzar, Top Shelf Entertainment

"The exposure you achieved was exceptional, taking advantage of all relevant media opportunities and professionally presenting our message to potential participants... we ended up comfortably exceeding our target. For this - and for the value you provided - we are very grateful!" - Sydney Harmony

"Gifted, efficient and always professional.
Geoff is a delight to work with and always delivers what he promises."
- Julie Dunsmore, Impro Australia (Theatresports)

"I recommend Geoff unreservedly. In fact, I wouldn't use anyone else!"
- Alex Broun, Festival Director Short+Sweet

"Thank you for all your commitment and work on The Dead Ones. You have been the perfect publicist for me. Doing the show in Sydney has been a very important part of my journey with this work and I know that everyone who came to the show has experienced some of what I wanted to portray. The reviewers also understood what I was doing - and that means a huge amount."
- Margie Fischer, Vitalstatistix

"Geoff has had a large role in the success of my shows in Sydney. For an independent artist, it's important to have someone in your corner who understands each production individually, and he does. Geoff increased word-of-mouth and always brought in the right reviewers. He knows Australian media, the theatre and its audiences and he has proved to be an invaluable asset. He's also a swell guy!
- Tommy Bradson, independent artist

"I want to give Geoff Sirmai a pat on the back. Sure, he can represent all publicists for the sake of the argument, but Geoff works primarily in the independent theatre world, which is a much tougher slog as far as getting press exposure and reviews is concerned. Whilst it takes a talented person to ensure a major commercial musical is well exposed, it requires someone even more talented to push a small show with very little budget. Geoff is a talented and bubbly guy who loves this industry and throws so much into it that he deserves something back. Good on you Geoff." - Troy Dodds, managing editor AussieTheatre.com



t: (02) 9345 0360 m: 0412 669 272
e: geoff@sirmai.com.au